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Shopping in Soho is one of the events featured during the Iowa State Fashion Week. Wild Bloom Boutique, Brick & Motor Boutique and Found + Formed bring their spring and summer fashion items for students to browse and shop. There was also Great Plains Pizza and a raffle activity. The event took place Monday at the Delta Delta Delta Sorority front lawn.

Shopping in Soho_MG_9563.JPG

Shopping in Soho is one of the events featured during the Iowa State Fashion Week. Wild Bloom Boutique, Brick & Motor Boutique and Found + Formed bring their spring and summer fashion items for students to browse and shop. There was also Great Plains Pizza and a raffle activity. The event took place Monday at the Delta Delta Delta Sorority front lawn. 

The sun was shining across the Delta Delta Delta sorority lawn as Fashion Week 2019 kicked off with the Shopping in Soho event.

From 11 a.m. to 2 p.m. participants browsed though boutique trucks and pop-ups. Additionally, participants had Great Plains Pizza as they shopped around Delta Delta Delta's front lawn.

There was also a chance to get free PINK merchandise and to purchase some of The Fashion Show merchandise. Names could also be entered for a chance to win a $50 Rent the Runway gift card.

“Everyone loves a good pop-up shop and vintage things so I think people love it, and free food of course.”  said Lauren Gardetto, a sophomore in apparel, merchandising and design and a member of the Fashion Week committee. “Lots of people are getting more recognition for The Fashion Show, which is really exciting.”

The boutiques that participated in the event were Brick & Mortor Boutique, Wild Bloom Boutique and Found + Formed.

Haley Walker and Lauren Corwin, sisters and owners of Brick & Mortor Boutique, said the event was so much fun and had been staying fairly busy.

A variety of students stopped by between classes or while just hanging out around Greekland. Ritika Agrawal, a shopper at the event, said it was nice to shop during small breaks between classes.

“I think it’s probably the best start to Fashion Week that we’ve had in a long time.” said Grace Rigdon, a member of the Social Media Committee for the Fashion Show and a senior in apparel, merchandising and design.

There will be an event every day this week leading up to The Fashion Show on Saturday. More information on Fashion Week and the coming events can be found here.

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