E-mail this story > All that and a bag of chips: Lecturer explores entrepreneurship creativity

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All that and a bag of chips: Lecturer explores entrepreneurship creativity

The inventor, creator and brand manager of Baked Lays potato chips spoke about the importance of looking inside the box, rather than outside, during his lecture "It Isn't About the Box! Conquering Creativity in the Entrepreneurship Classroom or Business: Why it Fails and How to Win."

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