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Retail Advertising Rates

Open Rate

$10.60per column inch

Open display advertising rate applies to all transient businesses and non-contract local clients that are publishing in the retail or classified sections of the Daily.

Student

$7.60per column inch

Registered Campus Organization's ad orders need to be accompanied by a signed Campus Organization Intramural Purchase Order with proper account numbers.

University

$8.65per column inch

All university departmental orders need to be accompanied by an IPO

Non-Profit

$8.95per column inch

Special rates apply to all churches; non-profit civic and service organizations; government agencies; and public colleges and universities. To qualify for this rate, organizations must provide an IRS form 501(c)3 or 501(c)4.

Daily Special

$4.95per column inch

This rate requires the same ad, without changes, to run in the paper for fifteen consecutive days. The ad must be a minimum of 5 column inches and no larger than 10 column inches.

Classified

$10.60per column inch

This rate applies to display ads placed on the Classified pages of the Iowa State Daily. For line ad rates please contact the business office or log on to classifieds to place your own line ad.

Retail Inserts

Pre-printed inserts are accepted upon prior approval. The minimum number of inserts accepted is 5,000. Pre-printed inserts must be no larger than 11" X 13" and no smaller than 8.5" X 11". Inserts larger than specified will be subject to a folding charge.

No brokered inserts allowed. Reservation is required 5 office days prior to insertion. Inserts must be delivered no later than 3 office days in advance of the actual publication date.

Per 1,000 inserts

1-4 pages or less = $45.00
Each additional 4 pages = $5.00
Folding charge = $15.00

Flat Fees

Full circulation (13,500) = $607.50
Minimum charge (5,000) = $225.00

Please deliver inserts to:

Times Citizen Communications
Attn: Ron Allen
915 Westview Drive
Iowa Falls, IA 50126
Phone: 1-800-798-2691 Ext: 504

Contract Rates

see list below

The contract rate requires the advertiser to be responsible for a minimum number of dollars per year to receive the contracted rate. If, at the end of the contract period, the advertiser has not met the number of dollars contracted, the inches used will be billed at the next applicable earned contract rate.

$1,000 = $10.30 per inch
$2,000 = $10.10 per inch
$3,500 = $9.80 per inch
$5,000 = $9.60 per inch
$7,000 = $9.45 per inch
$8,500 = $9.20 per inch
$10,000 = $9.05 per inch
$15,000 = $8.85 per inch
$19,000 = $8.60 per inch
$25,000 = $8.35 per inch
$30,000 = $8.15 per inch
$35,000 = $8.00 per inch
$40,000 = $7.75 per inch
$45,000 = $7.40 per inch

Pick Ups

percentage off column inch

Pickup rates are available for repeating an identical ad within 5 consecutive publishing days without any changes.

First Repeat = 25% discount
Second-Fourth Repeats = 50% discount

Color

Charges are in addition to the cost for black and white space.

Black plus 1 = $115.00
Black plus 2 = $205.00
Full Process Color = $270.00
 
Double truck (spot) = $160.00
Double truck (process) = $310.00

Using color

Increase the readership of your advertisement by 70% by adding color.

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